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“Within an incredibly short time and space, the Internet is becoming dramatically mobile, social, video and artificially intelligent – encompassing everyone and everything, becoming ubiquitous as water, air or electricity. In this context, it is crucial to embrace yet to humanise and transcend technology; to hone in on what makes us truly human rather than a ‘better machine’: things such as imagination and intuition, creativity, problem-solving, complex understanding, improvisation, emotions and plasticity. We must therefore let go of the ‘machine-work’ – and most its traditional metrics, KPIs and success measurements – to truly reinvent what our jobs, work and ‘professional services’ can mean in the future.” Gerd Leonhard